Section 4: Key Selling Points & Target Markets

Molokai is not for everyone, and that is precisely why it is so perfect for visitors. Undeveloped and laid-back, lacking in tall buildings and urban noise, a place of nature and peacefulness, Molokai is truly a place of sublime escape.

Here is a quick overview of Molokai’s key selling points:

·       Adventure Traveler
Molokai begs to be experienced on two feet, two wheels or four hooves, as well as by land, by sea and by air. Walking  paths and hiking trails are numerous here, and meander among hills, valleys, woods, cliff-tops, wildlife sanctuaries and cultural sites. Bike enthusiasts will thrill at the island’s extensive network of mountain bike trails designed to accommodate riders at all skills levels, from beginners to professionals. Sprawling ranchlands offer plenty of room for horseback excursions across spacious pastures, through forests, along imposing sea cliffs and near the shoreline.

   Molokai by sea is an endless array of options: swimming, snorkeling, scuba-diving, surfing and wind-surfing, ocean kayaking, shoreline and deep-sea fishing, sailing and more. The country’s largest barrier reef along Molokai’s southern shoreline is a fascinating natural museum of ocean life. Some parts of the island can only be explored from offshore.

·       Enrichment Traveler / Learning Vacationer
Travelers who eschew the typical “tourist” attractions in favor of immersing themselves in authentic experiences will find Molokai highly satisfying. Molokai is the only island in which native Hawaiians constitute the majority of the population. Many continue to practice traditional livelihoods, such as farming, fishing and hunting. The “Hawaiian way”  permeates all aspects of the island’s daily rhythm and way of life.

   Visitors are welcome to participate in such Hawaiian activities as the Ka Hula Piko (kah HOO-lah PEE-koh) Festival, an annual week-long event that celebrates the birth of the hula. Replete with traditional Hawaiian rituals, classes and lectures that culminate in a day of celebration, the festival is not necessarily produced for visitors, but is rather a free-of-charge renewal gathering by Hawaiians, for Hawaiians.

   Molokai is also rich with historical treasures, including ancient fishponds that collectively constitute one of the most amazing archeological sites in Hawai`i; archaeological sites and nature preserves; museum exhibits that tell the story of the island’s plantation history; and contemporary efforts to repair and restore the island’s historical sites. A guided tour of Kaluapapa National Historical Park, where Father Damien once ministered to Hansen’s Disease patients, is both fascinating and inspiring.

·       Touring Vacationer
When it comes to sight-seeing, Molokai is a natural wonderland. Largely untouched, the island offers breathtaking views from virtually anywhere.

   But if you can tear your eyes away from the scenery, the island also offers ample opportunities for enjoyment, including  visits to a working coffee plantation; rodeo lessons from island cowboys; quaint and sometimes whimsical shops;  historical exhibits; cultural and archaeological sites; rainforest sanctuary; gorgeous beaches; a spa; eateries from casual to Molokai elegant; and more.

·       Golf Enthusiast
There are two golf courses on Molokai - one nine holes and one eighteen holes. Golf is casual from your first tee box to the nineteenth hole. The two courses on this laid-back island are perfect for players seeking some fun and relaxation in the great outdoors. The courses here have no dress code. Reservations are encouraged but not required. You can walk – barefoot if you want – with pull carts. It’s a great way to play the sport you love without ever thinking about your scorecard.

·       Groups / CMI
   Molokai is an ideal destination for pre- and post-meetings, and for smaller private groups ranging in size from 10 to 50 people. The island’s unique environment and outdoor-oriented activities offer a refreshing range of options for team-building experience, relaxation and executive programs.