| Section 4: Key Selling Points & Target Markets
Molokai is not for everyone, and that is precisely why it is so perfect for visitors. Undeveloped and laid-back, lacking in tall buildings and urban noise, a place of nature and peacefulness, Molokai is truly a place of sublime escape. Here is a quick overview of Molokai’s key selling points: · Adventure Traveler
Molokai by sea is an endless array of options: swimming, snorkeling, scuba-diving, surfing and wind-surfing, ocean kayaking, shoreline and deep-sea fishing, sailing and more. The country’s largest barrier reef along Molokai’s southern shoreline is a fascinating natural museum of ocean life. Some parts of the island can only be explored from offshore. · Enrichment Traveler / Learning
Vacationer
Visitors are welcome to participate in such Hawaiian activities as the Ka Hula Piko (kah HOO-lah PEE-koh) Festival, an annual week-long event that celebrates the birth of the hula. Replete with traditional Hawaiian rituals, classes and lectures that culminate in a day of celebration, the festival is not necessarily produced for visitors, but is rather a free-of-charge renewal gathering by Hawaiians, for Hawaiians. Molokai is also rich with historical treasures, including ancient fishponds that collectively constitute one of the most amazing archeological sites in Hawai`i; archaeological sites and nature preserves; museum exhibits that tell the story of the island’s plantation history; and contemporary efforts to repair and restore the island’s historical sites. A guided tour of Kaluapapa National Historical Park, where Father Damien once ministered to Hansen’s Disease patients, is both fascinating and inspiring. · Touring Vacationer
But if you can tear your eyes away from the scenery, the island also offers ample opportunities for enjoyment, including visits to a working coffee plantation; rodeo lessons from island cowboys; quaint and sometimes whimsical shops; historical exhibits; cultural and archaeological sites; rainforest sanctuary; gorgeous beaches; a spa; eateries from casual to Molokai elegant; and more. · Golf Enthusiast
· Groups / CMI
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