What Moloka`i doesn't have, is what is drawing adventuresome visitors from all around the world. Moloka`i doesn't have crowds, traffic lights, traffic congestion or rush hour. 

What Moloka`i offers visitors is a rural way of life; a place where the Hawaiian culture is a way of life, not on sale in a stage show; pristine, wild places many of which are unique habitats; abundant wildlife and plants endangered on most other islands; secluded but easily accessible beaches and where 6 people on a beach is a crowd; healthy, growing coral reefs; a lifestyle where 60% of the food eaten comes from the land and waters of Moloka`i; where family or ohana is what is important in daily life; where the milky way is the brightest light at night and the geckos the loudest noise at night; and where Hawaiian foods are common fare. 

To keep Moloka`i quality of living the same, the MVA works closely with the community to assist in offering visitors to the island an experience of a lifetime, but not stress the island's resources or its residents. The residents enjoy visitors because they like to share their cherished existence with people who share their values of family and being easy on the land so it will share her abundance. 

The MVA's job is to find that handful of visitors in the world that will appreciate the natural wonders and rural, Hawaiian traditions of the people of Moloka`i. 

The majority of our members are affiliated with the tourism industry, however we encourage all business's to support tourism, because tourism is everybody's business! With your support as a member, the MVA can broaden its mission to create a sustainable and diversified travel destination for visitors from around the world. Your participation in the MVA can provide additional resources as we navigate through issues that are vital to our islands future direction, not just a tourism destination, but a viable economy for all who live and work here.